Cookie Policy

Last updated: 8th May 2024


At AS LEGAL AND FINANCIAL SERVICES LIMITED, operating as Williams Loans (, we use cookies and similar technologies to enhance your user experience, improve our website, and provide you with personalised content and advertisements. This Cookie Policy explains what cookies are, how we use them, and how you can manage them. By using our Website, you consent to our use of cookies in accordance with this Cookie Policy.

  1. What are Cookies?

Cookies are small text files that are placed on your computer or device by websites you visit. They are widely used to make websites work, improve their efficiency, and provide information to the website’s owner. Cookies can be “session” cookies, which are deleted when you close your browser, or “persistent” cookies, which remain on your device until they expire or are manually deleted.

  1. How We Use Cookies

We use cookies for various purposes, including:

  • Essential cookies: These cookies are necessary for our Website to function properly and enable you to move around the Website and use its features.
  • Performance cookies: These cookies collect information about how you use our Website, such as which pages you visit most often and if you encounter any errors. The information collected is anonymous and is used to help us improve the performance of our Website.
  • Functionality cookies: These cookies allow our Website to remember your choices, such as your preferred language or the region you are in, and they provide enhanced, more personalised features.
  • Targeting or advertising cookies: These cookies are used to deliver adverts that are more relevant to you and your interests. They also limit the number of times you see an advertisement and help measure the effectiveness of advertising campaigns.
  1. Third-Party Cookies

In addition to our own cookies, we may also use third-party cookies to report usage statistics, deliver advertisements, or provide social media features on our Website. These cookies are set by third-party websites and services that we have added to our Website, such as Google Analytics, Facebook, or Twitter.

Please note that we do not control these third-party cookies, and you should check the relevant third-party website for more information about their use of cookies.

  1. Managing Cookies

You can control and manage cookies through your browser settings. Most browsers allow you to accept, reject, or delete all cookies, only accept certain types of cookies, or receive a warning when a website wants to store a cookie on your device.

Please note that if you choose to block or delete cookies, some features and services on our Website may not work properly, and you may need to re-enter your preferences each time you visit our Website.

To learn more about cookies and how to manage them, visit the following websites:

  1. Changes to Our Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our use of cookies or for other operational, legal, or regulatory reasons. Any changes will be effective immediately upon posting on the Website, and your continued use of the Website following such changes will constitute your acceptance of the updated Cookie Policy.

  1. Contact Us

If you have any questions or concerns about our cookie use or this Cookie Policy, please email us at

AS LEGAL AND FINANCIAL SERVICES LIMITED 120 Carstairs Street Strathclyde Business Centre Glasgow, G40 4JD United Kingdom